Strategic Communication for Public Health

strategic communication pub 07 06 2016

Professional Skills Training Centre of James P Grant School of Public Health (JPGSPH), at BRAC University, offered a three-day short course on ‘Strategic Communication for Public Health’. The short course was designed for the public health professionals from all over Bangladesh.  The course was mostly conducted by Rebecca Arnold from BKMI. Few sessions were also taken by Dr. Zeenat Sultana (BCCP), Yasmin Khan (BCCP) and A.K. Shafiqur Rahman (BCCP). This short course introduces participants to the power of strategic communication in public health to achieve behavioural outcomes using evidence-based theories and principles. The course also discussed how to respond to the changing media landscape, as well as the latest insights from behavioural science. A total of 23 participants attended the short course in April, 2016.